JBL is taking innovation to new heights at Paris Aéroport
From 8 to 14 December, JBL took to new heights at Paris Aéroport with a major campaign rolled out at Paris-Charles de Gaulle (CDG) Airport to unveil its most innovative and high-performance headphones to date: the Tour One M3 Smart TX, which had its world premiere at CES 2025.
With this message, the brand has spoken directly to travellers seeking comfort, connectivity and immersive experiences during their journeys.
Headphones designed for a new era of entertainment whilst travelling
A true marvel of technology, the Tour One M3 Smart TX heralds a new era of entertainment and immersive listening on the move. These headphones combine state-of-the-art audio and advanced connectivity, featuring a compact, touch-sensitive wireless audio transmitter compatible with in-flight entertainment systems, adaptive noise cancellation and up to 18 hours’ battery life. Ideal for frequent travellers and tech enthusiasts, it is the essential travel companion.
Paris Aéroport: the ideal playground for an innovative brand
Paris Aéroport proved to be the ideal platform for a brand like JBL, which was looking to reach a mobile, international audience with a natural affinity for innovation. In partnership with Extime JCDecaux Airport, the brand rolled out a spectacular and high-profile presence throughout the passenger journey, with the aim of maximising the visibility of this innovation and establishing the headphones as an integral part of the travel experience.
An XXL media campaign designed to boost brand awareness and reach
To boost its brand awareness, JBL has chosen to advertise on iconic XXL digital displays:
- The Shopping Digital Arch, a digitalised triumphal arch offering a fully immersive experience at the heart of the shopping area in Terminal 2E, Gate K, at CDG International.
- The Digital Pillars, two screens measuring 27 m² each, visible from both the departures and arrivals areas of Terminal 2F.
- The Bon Voyage Digital Fresco, an installation combining the visual impact of large-format art with digital innovation in Terminal 2A.
- The Welcome Digital Premium, a scheme covering 100 per cent of international flight arrivals at Terminal 2E.
- The Welcome Digital Curve, a 76 m² curved screen, providing exceptional visibility in the arrivals area of Terminal 2E.
To maximise reach and engage an even wider audience, JBL also utilised the JCDecaux Airport Extime DOOH networks. This extensive network enabled the campaign to be shown to a large number of passengers, whilst maintaining a level of image quality and visual impact in keeping with the brand’s premium identity. Thanks to this strategic mix of spectacular digital media and powerful DOOH, the JBL campaign accompanied travellers at every stage of their journey.
An immersive brand experience with Extime JCDecaux Airport
En collaboration avec Extime JCDecaux Airport, JBL a ainsi transformé l’aéroport de Paris-Charles de Gaulle en un véritable écrin expérientiel pour son Tour One M3 Smart TX. La marque y a installé une communication statutaire et immersive, visant à positionner ce casque comme le compagnon idéal de tous les voyages, qu’ils soient personnels ou professionnels.
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