L'Occitane en Provence celebrates its 50th anniversary at Paris Aéroport
L'Occitane en Provence and Extime are creating a unique, immersive retail experience to mark the brand’s 50th anniversary.
2026 - June 18
Fashion/Beauty
The Travel Retail division of the L’Occitane Group has teamed up with Extime Duty Free Paris and Extime JCDecaux Airport for a major new experiential campaign at Paris-Charles de Gaulle and Paris-Orly airports, to mark the 50th anniversary of L’Occitane en Provence. From 21 April to 1 June, travellers were invited to take a journey to Haute-Provence through an immersive window via an ‘Extime Immersive Journey’, an experience that was both multisensory and poetic.
